I believe being a solo B2B service provider is one of the best career paths for experienced professionals. It can create real wealth in money, time, and purpose without sacrificing family or meaningful work.
But growing a solo business alone is hard. There are dozens of viable paths, and no shortage of people insisting theirs is the only right one. The truth is simpler: there isn’t one best model, only the one that fits your goals, energy, and season of life.
Over the past few years, I’ve tested nearly every solo model myself. Fractional CMO. Productized consulting. Agency. Advisory. Each taught me what scales, what quietly drains me, and what creates leverage.
10x Solo exists for experienced B2B service providers who want to keep growing, but don’t want to make high-stakes decisions in isolation. It’s a place to get perspective from peers who are actively in the work, learn what’s working right now, and build relationships that compound over time.
I don’t have all the answers, and I’m not a guru. I’m still building and refining every day. But I’m committed to sharing what works, being honest about what doesn’t, and learning alongside others on the same path.
If this is the path you’re on, 10x Solo was built for you.
— Garrett Jestice
Founder, 10x Solo